Coffee facts and coffee information such as coffee history, coffee economics, coffee plant, coffee cultivation, coffee roasting, coffee preparation, coffee health, coffee caffeine content and coffee recipes.

   

 

Coffee Facts

 

Coffee facts, coffee trivia & coffee information!

 


Starbucks Success

Coffee Articles

Home

  Coffee Roasting 
  Just Plain Coffee
  Espresso Machine 
  The Perfect Cup
  Kick The Habit
  Java or Coffee 
  Three Machines 
  The Coffee Vessel
  Blood Pressure
  Health & Weight 
  Gourmet Coffee 
  Healthy Choice 
  Coffee Aroma
  Cellulite & Coffee
  Machine Ratings 
  Beans and Blends
  Organic Coffee
  Coffee Cups
  Starbucks Success
  Fresh Beans
  Coffee Mugs
  Black Coffee
  Antioxidants
  Coffee Grinders
  Healthier Coffee
  Irish Coffee
  Fair-Trade Coffee
  Grand Taste
  Coffee Franchise
  Space Saving
  Hawaiian Coffee 
  Espresso Cups 
  Skin Cancer
  Kick the Habit 
  Coffee Maker
  New Machine
  Iced Coffee
  Specialty Stores
  Home Brew
  Exotic Flavors

Starbucks coffee is one of the top names in the coffee industry, producing high-class beans, brewing accessories and building coffee shops worldwide. However, Starbucks coffee started out the same as any other business – with a few shops and enough products to sell.

The history of Starbucks coffee began in Seattle around 1971 when three friends (Zev Siegl, Gordon Bowker and Jerry Baldwin) opened their small shop and began selling freshly roasted coffee beans and brewing accessories. It branched out to six outlets throughout Washington around 1980, when Zev Siegl sold out in pursuit of other ventures.

Howard Schultz and His Vision

In 1982, a plastics salesman named Howard Schultz was hired as head of the marketing department of Starbucks coffee. During a trip in Italy around 1983, Schultz found himself obsessed with Italy’s coffee beans and industry, which started his idea of setting up a coffee shop in the United States. Unfortunately, Baldwin wasn’t too excited about Schultz’s idea, but he did let him test the idea by implementing a small espresso bar in one of the Starbucks stores. Because of its immediate success, Schultz opened up his own store named “II Giornale”.

It was only in 1987 that Shultz started a worldwide name for Starbucks coffee when Baldwin decided to sell the company for $3.8 million. Schultz convinced several investors of his vision – 120 Starbucks outlets for the next five years. He converted the six Starbucks shops into coffee houses and changed the name of II Giornale shops into Starbucks.

In 1992, the Starbucks coffee shops in operation totaled 165, exceeding Schultz’s original vision. Today, over 8,000 cafes in thirty countries are in operation with annual revenues of over $7.5 million.

Starbucks Coffee Liqueur

Starbucks coffee liqueur is the company’s “adult-only” version of their line of coffees. Sold in 750 ml bottles, the main idea of the company is to sell the liquor, their coffee and the name Starbucks into one. The product itself comes from 100 per cent Starbucks coffee combined with 20 per cent alcohol. This line of liquor-coffee product is a result of a joint venture with Jim Beam Brands, which is a major player in the wine industry. The reason for the marketing of this product was due to a Starbucks survey that revealed that over 50 per cent of their loyal clients consumed coffee liquors.

Starbucks coffee has collaborated with other companies, such as Dreyer’s Grand Ice Cream and Pepsi-Cola Company. With the company’s collaboration with Jim Bean, Starbucks coffee reports that their DoubleShot remains the number one in the liquor-coffee category.

With the production of high-class coffee beans, brewing accessories, coffee makers and espresso machines as well as the collaboration of different top players in other industries, Starbucks coffee continues to produce well-known products that both loyal patrons and new coffee drinkers love.

Editors Note: Be sure to grab your Starbucks Recipes E-Book today! No email address required, no sign-up, no credit card and no cost... Deliciously free Starbucks coffee recipes for you & your family!